— About Apollo Minds

About Apollo Minds.

Helping small and medium-sized businesses save time, reduce costs and unlock value by turning AI and automation into tangible outcomes — through rapid iteration, responsive feedback, and real collaboration.

— Our story

Origin story.

Apollo Minds was founded by Arnold Ho in 2024. Arnold has spent over 10 years in enterprise innovation and management consulting, coaching large organisations on the use of AI from as early as 2021. Apollo Minds exists to help small and medium-sized businesses implement tangible solutions through AI and automation.

What sets Apollo Minds apart is a focus on outcomes and technology adoption — achieved through rapid iteration and responsive feedback. We believe the best results come from collaboration, not a rigid checklist.

— What we believe

AI can shape the world for the better.

We believe AI is genuinely one of the greatest technologies ever invented. And if we use it right, we can change the World. Imagine a future where medical breakthroughs have cured every disease you could think of. Where sustainability is no longer a mission — it’s solved through advances in areas across energy, food, travel etc. Where global political systems have evolved to enable true equality for all.

This future is possible with AI in the hands of good people — people with big visions and a strong will.

Apollo Minds, small as it is, strives to play a part in accelerating this generational innovation for the betterment of mankind.

— What we stand for

Our core values.

Four principles that decide what we build, what we don’t, and how we show up for the businesses who trust us with their operations.

01

Practical Innovation.

We pursue advancements that solve real problems. Novelty for its own sake makes for good demos and bad ROI.

02

Human-Centered.

We design technology that enhances human capabilities — not replaces them. Every system we ship has an operator at the centre.

03

Results-Driven.

We measure success by the tangible outcomes we deliver. Hours reclaimed. Calls answered. Cost per task. The boring numbers.

04

Ethical AI.

We pursue advancements that solve real problems. Novelty for its own sake makes for good demos and bad ROI.

— Leadership team

The people behind the work.

A small bench by design. You talk to the people doing the work, not a hand-off chain.

Arnold Ho
Melbourne · Founder

Arnold Ho

Founder & Director

AI & Automation expert, Enterprise innovation and agility coach and consultant. 10+ years working alongside senior corporate leadership teams to run AI and transformation programmes that actually land.

Thai Phan
Melbourne · Founder

Thai Phan

Tech Advisor

Lead web developer and AI technology transformation expert. Advisor for global corporations on architecture, integration, and shipping production-grade AI systems.

Want to work with us?

Thirty minutes. No pitch deck. We’ll talk through where you are, what’s eating your time, and whether AI can move the needle.

Book a 30-min call